How to build trust and create demand through social.

52% of B2B purchases are now made based on personal decisions.

Hi, Hilde here 👋

Not sure how to make content that builds trust?

Say no more!

Here’s what you’ll learn in this newsletter:

1. Why video is a game-changer for B2B sales.

2. How personality-driven content (hello, video!) makes your brand shine.

3. A simple 3-step plan to use video effectively on social media.

1️⃣ Video: The best way to build trust in B2B

Let’s face it: Buyers want to know who the heck is behind your brand.

Video helps you show who you are in an authentic and engaging way. It’s not just about the product – it’s also about the people behind it.

Why video?

• Video creates a real connection that text alone can’t do.

• People trust companies that show real people and real values.

• Video is perfect for explaining complex ideas in a fun and easy way.

📊 Facts:

• 82% of internet traffic will be video by 2025(that`s HUGE!).

• 89% of businesses that use video see positive ROI.

• Half of B2B buyers use YouTube to research before buying.

2️⃣ How to make personality-driven videos

Video isn’t just for marketing – it’s a great way to build real connections and create demand for your brand.

Here’s how to use video the right way:

• Show your team: People want to see the faces behind the brand – it helps make a personal connection.

• Share solutions to customer problems: Make videos showing how you can help.

• Post videos where your customers are: Do your homework and post on the platforms they use the most – think LinkedIn, YouTube, Instagram to grab their attention. Think podcasts, webinars, newsletters to build trust. 

3️⃣ 3-step strategy to build trust and demand with video

1️⃣ Make video series that solve your customer’s problems

Create mini-series that give your customers useful tips over time.

Examples:

• “How to make your sales process more efficient with our solution”

• “Case study: How we helped [company] achieve [result]”

• “Inside our strategy: How we solve the challenges you face”

2️⃣ Reuse and share your videos

Re-purposing is the name of the game. Reuse your webinars or old videos. Cut out the best parts and use them for 30 secs videoes, blog posts or text updates. It’s a time-saver and helps you reach more people.

3️⃣ Make video creation a habit

Record several videos at once. One filming session = tons of content that’ll last you for months!

The point:

Video is powerful for building trust and demand. When you show your personality and deliver real value, you create meaningful connections that lead to loyalty (and, of course, more sales).

What can you do today?

Pick one idea and make your first video. Whether it’s a “behind the scenes” clip or a product demo, get started and build relationships through video.

Hope you got some great takeaways from this newsletter!

And as always – hit me up if you have questions or want some help getting started! 😊